Bertino Consulting designs content systems, so product teams can ship clear, consistent messaging at scale.
Bertino Consulting is a content systems practice led by Joe Bertino, a design consultant who uses language to simplify complex products.
For over a decade, Joe has worked with leading fintechs — including Klarna, Tink, and Trustly — writing and designing content that ensures compliance and drives sustainable growth.
Today, that same approach extends beyond fintech into media and gaming. His current embedded assignment is with Mojang Studios, where he ships copy to code alongside designers and engineers from Minecraft's core UI and design system teams.
Originally from upstate New York, Joe has worked with agencies and startups across New York City, San Francisco, and Copenhagen. He's been based in Stockholm since 2014, where he lives with his wife and children.
Hire me as an embedded partner to build the language infrastructure your team needs to ship at scale — terminology governance, AI content standards, and the playbooks that keep quality consistent without you being the bottleneck.
Support for an IC content designer who's being asked to do systems work alone. I act as a senior partner, helping set direction, review governance decisions, and build the frameworks that protect quality as the team moves fast.
A focused audit of your content system to assess terminology coherence, AI content standards, and governance gaps, spotting where things are breaking down at scale. You'll get a clear picture of what's costing you consistency and a roadmap for what to fix first.
Reach out to schedule a discovery call or submit a custom proposal. I’m open to ideas or just a friendly chat.
How I like to collaborate
I work best as part of your team — hybrid in Stockholm or fully remote across the EU. Engagements start at six months, billed hourly at 1 200 SEK. I'm open to occasional travel when it adds value.
Financial services
Media & gaming